Successful digital marketing & communications AIM listed company required an on-line solution
Our client Dotdigital is a digital marketing and communications business listed on AIM with over 350 employees located in multiple jurisdictions.
Rapid expansion meant that the company had outgrown their EMI plan and an alternative was required for key employees. In particular, the directors also recognized the importance of delivering a reward solution for all staff that was designed to focus their creative and youthful team on the medium to long term performance of the business, rather than short term rewards. It was important that any plan delivered reflected the “family feel” of the company.
With many participants falling into the category of “digital natives”, online access to plan information was a must – paper-based solutions were simply not an option.
RM2 worked closely with the CHRO and his global HR team to deliver the following:
In addition to producing the documentation for the plans, RM2 also carried out the following:
As the company’s growth journey continues, RM2 provides additional ongoing advice in relation to proposed new plans, including phantom share options and LTIPs for senior directors.
[David Aldrich] CHRO commented: “RM2 has worked with us to deliver and operate our various share plans for a number of years. We’ve always found them responsive, helpful and engaging – we’d strongly recommend them to any company looking to put in place an employees’ share scheme, particularly in respect of managing the ongoing administration aspects, which can be very burdensome for an HR team without this specialist expertise.”