How to improve your Search Engine Optimisation (SEO)
Following on from our Top Tips For Re-designing Your Website, here are five useful pointers to help you on the road to search engine optimisation!
It is good practice to find out what words are being used by your target audience and build relevant content around them. Try to work them in to a page title or at least headings as these are considered most important by search engines. If you're finding it difficult, starting a blog may help. This will allow you to discuss industry changes, etc. without making drastic alterations to your site.
2. Sitemap pages
A sitemap page can act as a type of contents page for search engines. It will allow them to discover every page on your site, and can also give a good indication of structure.
One of the most common tools for this is Google Analytics, although there are a few decent options available. Whichever tool you opt for, the job is same. Learning how people are getting to your site, where they are coming from, the journey they are taking, etc. is truly invaluable information. This will allow you to see exactly what is working, and what you need to improve.
4. Avoid bad habits
Search engines are constantly working on their algorithms to cut cheaters out of the race. Whilst your site may seem to be doing everything right, it is always worthwhile speaking with your webhosting company to make sure there are no technical issues that will affect your website. For example, misused backlinks can harm your SEO. If in doubt, just ask!
5. Content is king
Rapidly become an SEO cliché but with good reason! A search engine's business is search, always keep that in mind. Their success hinges on finding the most relevant information to meet the requests asked of them, and, if they are no longer able to do so, people will turn to their competitors (much in the same way your clients do if you are no longer able to meet thier needs!)
Focus on your audience and make sure your content is honest, relevant, and well structured; if you write for the search engines you're going to be doing yourself a disservice in the long run.
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